A theme is essentially a simple and accurate description of your site's focus. If you can't accurately answer in one sentence what your website's focus is, then you have a problem. It's going to be difficult attracting your target audience and even keeping them at your site. If they can't quickly figure out what your site is about, they won't hang around for long.
Web users are always looking for something specific, with minimum hassle and quickly. Your website's theme must be conveyed clearly and accurately to attract and keep that targeted visitor at your site.
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